> CONTACT ACQUIRED

Find out who they are.Then market to exactly them.

Theydar's desks discover the audiences worth reaching, write and schedule content across the channels you already use, and report what moved — with autonomy that is earned, not declared.

Request early access Meet the desks

SWEEP 360° SEG-A · founders, fintech · fit 0.92
SEG-B · ops leads, logistics · fit 0.81

CH 01

Four desks. One campaign team.

Each desk is a set of named agents with a defined job — and a human editor who signs off.

SCAN...
41,204 reachable
3 segments ranked

Discovery

Finds the audiences, communities, and creators worth reaching, ranked by fit.

DRAFT 12/12
voice check: PASS
claims flagged: 2

Content

Drafts posts, emails, and ads in your brand voice, with every claim flagged for review.

SCHED 4 CHANNELS
Tue 09:00 · Thu 14:00
rebalance: on

Campaign

Schedules and sequences across platforms, then shifts budget toward what works.

CTR +18%
sentiment ▲ 0.12
competitor: quiet

Numbers

Sentiment, engagement, and trend signals in dashboards your team acts on.

CH 02

Automation is earned, not declared.

Turn the dial. Each brand unlocks the next level only after a track record at the last.

CH 03

From bazaar to creative.

Marketing organized like a market square. Campaigns are where agencies and brands collaborate under explicit grants — no brand's audience trains another's model.

COMMONS

Bazaar

The shared audience and channel surface.

ENTITY

Brand

One brand's voice, assets, and data.

OUTPUT

Creative

One published piece, with its results.

CH 04 · CONTACTS LOGGED

Heralds and persuaders.

Messengers, criers, and charmers — Theydar's personas carry a brand's word, each an Idio-scoped identity bound to one Brand.

Pheme / Fama

Greek/Roman

fame_voice Personification of fame and rumor — spreads word whether you pay her or not

Balumain

Kalash

trumpet_rider The messenger-god who rides with the trumpet — the campaign-launch seat

Isimud

Sumerian

two_faced_courier Enki's two-faced messenger — watches brand-side and audience-side at once

Fūjin

Japanese

wind_mouth The wind-bag god — reach and distribution

Exu / Legba

Yoruba/Afro-diasporic

road_opener The crossroads messenger who must be fed first — channel-gating made mythic

Boinayel

Taíno

rain_crier The cloud-herald — the broadcast seat, the message that falls on everyone

Tuli

Samoan

bird_herald The bird-messenger of the Pacific — the cross-entity campaign seat

Peitho

Greek

persuader Persuasion personified — conversion copy that moves people

The Charites

Greek

charm_triad Aglaia, Euphrosyne, Thalia — one seat, three aspects; the appeal layer

Laverna

Roman

profit_shadow Patron of merchants — and thieves; the honest-name check on growth claims

Hermod

Norse

herald_runner Odin's messenger who rode to Hel — the message that must get through

Pheme / Fama

Greek/Roman

fame_voice Personification of fame and rumor — spreads word whether you pay her or not

Balumain

Kalash

trumpet_rider The messenger-god who rides with the trumpet — the campaign-launch seat

Isimud

Sumerian

two_faced_courier Enki's two-faced messenger — watches brand-side and audience-side at once

Fūjin

Japanese

wind_mouth The wind-bag god — reach and distribution

Exu / Legba

Yoruba/Afro-diasporic

road_opener The crossroads messenger who must be fed first — channel-gating made mythic

Boinayel

Taíno

rain_crier The cloud-herald — the broadcast seat, the message that falls on everyone

Tuli

Samoan

bird_herald The bird-messenger of the Pacific — the cross-entity campaign seat

Peitho

Greek

persuader Persuasion personified — conversion copy that moves people

The Charites

Greek

charm_triad Aglaia, Euphrosyne, Thalia — one seat, three aspects; the appeal layer

Laverna

Roman

profit_shadow Patron of merchants — and thieves; the honest-name check on growth claims

Hermod

Norse

herald_runner Odin's messenger who rode to Hel — the message that must get through

CH 05 · BROADCAST STANDARDS

Built for regulated, multi-entity organizations.

AI-generated creative is labeled before publication. The same identity, policy, provenance, and consent controls run under every Colossal Capital product.

AI provenanceEvery AI-assisted result in Theydar is disclosed and traceable — which persona acted, which model ran, on whose authority, from which sources.
Built for AI regulationTransparency notices, human oversight, risk documentation, and audit logs designed to support EU AI Act, Colorado AI Act, and NIST AI RMF / ISO/IEC 42001 programs.
Private by designEntity-scoped storage, data minimization, encryption in transit and at rest, and GDPR / CCPA-CPRA request handling. Customer data never trains a shared model without opt-in.
Fine-grained provisioningIdio SSO over SAML and OIDC, entity context, role and attribute policy, and a named, scoped, revocable identity for every agent.
Humans at the gateConsequential actions wait for an eligible approver, and every decision lands in an exportable audit trail.

Private models, at the scope you choose — nothing rolls up on its own.

UserOne marketer's tone and preferences
ContentOne campaign's approved creative
EntityOne brand's private voice model
OrganizationA holding company's approved brands

AI-generated creative is labeled before publication, and no brand's audience data trains another brand's model. Shared ecosystem learning is a separate, sanitized, opt-in path. AI transparency notice.

ON AIR

Grow with a team that never sleeps — and still asks first.

Theydar is onboarding brands and agencies for early access.